WE ARE THE SUCKERS!

How the World’s Biggest Brands Profit Off Our Hidden Costs — and What They Don’t Want You to Know

(NOTE: This is a hard-hitting synopsis for "WE ARE THE SUCKERS!" that sets the tone for my brand-exposé book.)

We live in a world ruled by corporate giants; Apple, Amazon, Coca-Cola, Walmart, Nestlé, and more. Brands so powerful they seem untouchable. Their glossy ads, sleek products, and superstar CEOs sell us a dream of progress, convenience, and innovation. But behind the scenes lies a brutal truth:

their profits come at a cost none of us see on the price tag. A cost we all pay, every day.

WE ARE THE SUCKERS! tears off the mask and exposes the dirty secrets behind the brands we worship. It reveals how these companies have rigged the system to maximize profits while dumping the true price of production; environmental destruction, worker exploitation, toxic waste, climate damage, onto the rest of us and the planet.

From the cobalt mined by children in Congo for your smartphone battery, to the plastic pollution choking our oceans, to the sweatshops powering “fast fashion,” this book uncovers the hidden debts we’re forced to pay. It challenges the myth of “free market competition” by showing how monopolies, subsidies, and regulatory capture protect the ultra-rich, leaving the masses stuck with the bill.

Clear-eyed, powerful, and unflinching, WE ARE THE SUCKERS! is the book we need now. A call to wake up, demand accountability, and reclaim an economy that works for people and the planet, not just the 1%.

Thanks for Reading. Abrazos.

Diego Rojas